TikToker DJ’s Random Thoughts (@ummm_dj) recently went viral after sharing a clever trick to lower her Hulu subscription cost. The whole thing started when she received an email from Hulu, in the middle of the night, notifying her about a price increase.
“Hulu, you think you’re slick by sending that price change email in the middle of the night, but I’m up. I’m alert. Ten dollars, and we still have commercials. [Expletive] that.”
She says in her video, clearly frustrated.
In the caption, she added, “I’m about to buy a DVD player. I watch the same five shows anyway.”
According to Hulu’s website, the ad-supported plan DJ subscribes to is set to rise from $7.99 to $9.99 per month starting October 17, 2024. But DJ wasn’t about to pay more without a fight.
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The Hack That Saved Her Money!
After receiving a comment on her video suggesting she try canceling her subscription to trigger a discount, DJ decided to give it a shot.
“Let me tell you something, baby. I hope you have the best year of your life because this just saved me,” she says in a follow-up video. She showed a screenshot of Hulu’s counteroffer: six months at just $2.99 per month.
@ummm_dj Replying to @Aishah Calloway ♬ original sound – DJ’s Random Thoughts 🤔💭
“It’s only for six months, but six months is better than nothing,” DJ encourages her followers to try the same.
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Viewers Are Having Success Too!
The video, which has racked up over 59,000 views, prompted other viewers to share their own experiences.
“Definitely worked; just did it!” one person commented. Others chimed in, explaining that this trick works on various subscription services, not just Hulu.
One viewer shared that they wait until Black Friday every year to score deals like Hulu for 99 cents a month, and others mentioned success with platforms like Starz.
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Why This Works?
As Life Hacker explains, many subscription services use what’s called “save tools” to retain customers. When a user tries to cancel, the platform may offer a discount or other perk to entice them to stay.
If you’re thinking about canceling your subscription to save money, Life Hacker suggests selecting the reason “too expensive” when asked why you’re leaving. This often triggers a financial incentive, like the deal DJ received.
But be sure to research before trying this tactic, as not all companies behave the same way. Some may offer discounts right away, while others may not have a counteroffer system in place.
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The Takeaway
If you’re looking to save a little cash, threatening to cancel your subscription might just work. As DJ’s Random Thoughts proved, sometimes all it takes is a little negotiation to lower your bill. And even if the savings are temporary, every little bit helps!