A viral TikTok video has sparked curiosity about the songs played at retail stores, specifically Best Buy. A Best Buy employee, Dallas Ponzo, discovered an unusually catchy song while working and shared his discovery on TikTok, where it quickly gained millions of views.
The video, which now has over 2.8 million views, has led to a larger discussion about the music played in retail stores and how some songs, despite being catchy, remain almost unknown to the general public.
Ponzo’s video highlights the little-known reality that many retail stores, including Best Buy, have their own dedicated in-store radio stations that play music 24/7.
This revelation raises questions about how retailers select songs for their playlists and why certain songs, like the one Ponzo discovered, seem to fly under the radar on major streaming platforms.
As Ponzo’s discovery gained attention, it also shone a light on the mysterious world of retail music curation and gave an obscure song its well-deserved moment of fame.
The Catchy Song That Sparked a PSA from a Best Buy Worker
In his viral TikTok video, Dallas Ponzo, a Best Buy worker, shared a peculiar observation about the store’s in-house radio station.
The song that caught his attention, titled “Superstars” by Jackie Scott, came on during his shift and immediately grabbed his ear with its catchy beat.
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Intrigued by how good the song was, Ponzo used Shazam to identify it. To his surprise, the song had only 546 plays, one of the lowest counts he had ever seen for a track.
Ponzo didn’t stop there. He tried to find the song on popular streaming platforms like Spotify and Apple Music, but it was nowhere to be found.
He eventually tracked it down on YouTube, where it had just over 1,400 views and a few comments from people who mentioned hearing it in a mall or another retail location.
This led Ponzo to ask an important question: how do retailers choose what music to play, and why are some of these songs so hard to find outside the store?
How Do Stores Like Best Buy Choose Their Music?
Retail stores, including Best Buy, often have their radio stations, as Ponzo discovered. These stations typically play music 24/7 without ads, providing a continuous soundtrack for shoppers and employees alike. But how do these stores decide which songs to include on their playlists?
According to various sources, retailers take the ambiance and atmosphere of their stores seriously. Some stores, like Lululemon, give their managers the freedom to select the music that plays in the store.
Others, like Walmart, have their in-house radio stations with specific programming. Best Buy appears to follow a similar model, using its radio station to curate music for its shoppers.
In some cases, third-party companies are hired to create playlists that fit the brand’s image.
The mystery of Jackie Scott’s “Superstars” raises the question of why some tracks, like this one, aren’t easily found on mainstream platforms.
Some speculate that retailers use lesser-known songs with lower licensing costs, while others suggest that these songs may simply be chosen for their mood or feel, without much consideration for their popularity.
The Viral Impact: Jackie Scott’s Song Gains Fame
Thanks to Ponzo’s viral video, “Superstars” by Jackie Scott has seen a significant boost in popularity. After being virtually unknown for over a decade, the song has now amassed tens of thousands of plays and views across platforms.
YouTube comments on the song’s video are filled with people who discovered it through Ponzo’s TikTok, and the song’s view count has skyrocketed to over 160,000.
What was once a hidden gem of retail radio is now enjoying its moment in the spotlight.
This unexpected attention has led to conversations about how retail stores can play a role in promoting lesser-known artists.
The fact that a song with so few initial plays can suddenly become popular because of its inclusion in a store’s playlist is a testament to the power of social media and the unexpected ways that people discover new music.
The Role of Music in Retail: More Than Just Background Noise
For most shoppers, the music playing in the background at a retail store is just that—background noise.
But for some, like Ponzo, it becomes a point of curiosity, leading them to explore the songs that are carefully selected to enhance the shopping experience.
Music plays a crucial role in setting the mood and ambiance in stores, and retailers know that the right soundtrack can impact a shopper’s experience.
Stores like Best Buy, Walmart, and others take great care in selecting the music that plays throughout the day.
Whether it’s a catchy tune like “Superstars” by Jackie Scott or a familiar pop hit, the songs are chosen to fit the store’s brand and create an enjoyable environment for customers.
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Conclusion
Dallas Ponzo’s discovery of the catchy song “Superstars” on Best Buy’s radio station has opened up a fascinating discussion about the role of music in retail.
From how stores choose their playlists to how lesser-known songs can gain viral fame, it’s clear that retail music has a bigger impact than most people realize.
Thanks to social media, a once-obscure song is now being celebrated, proving that even the background music in a store has the potential to become a hit.